Research method where participants complete predefined tasks on a website or app without a facilitator present. Users interact with the product in their own environment, following instructions provided through a testing platform. Their actions, clicks, and sometimes verbal feedback are recorded for later analysis.

This approach is cost-effective and allows researchers to gather insights from a larger and more diverse audience. However, since there is no moderator, researchers rely on well-structured tasks and questions to ensure meaningful results.

User surveys in UX testing are structured questionnaires designed to gather feedback from users about their experiences, preferences, and pain points. They can include multiple-choice, open-ended, or rating scale questions to collect both qualitative and quantitative data.

Surveys help researchers understand user needs, measure satisfaction, and identify areas for improvement. They can be distributed before, during, or after product interaction to capture different aspects of the user experience. While surveys provide valuable insights at scale, they rely on users’ self-reported data rather than direct observation of behaviour.

User interviews in UX testing are one-on-one conversations where researchers gather in-depth insights about user needs, behaviours, and pain points. They are typically semi-structured, allowing for flexibility in exploring user experiences while covering key topics.

These interviews help uncover motivations, frustrations, and expectations that might not be visible through other research methods. Conducted remotely or in person, they provide qualitative data that informs design decisions. While insightful, user interviews rely on self-reported information and should be complemented with observational research for a fuller understanding.

Customer journey mapping is a UX research method that visually represents the steps a user takes when interacting with a product or service. It highlights key touchpoints, emotions, and potential pain points throughout the experience.

This approach helps teams understand user behaviour, identify friction, and uncover opportunities for improvement. Journey maps are often based on research insights from user interviews, surveys, and usability testing. By creating a detailed map, businesses can design more seamless and user-friendly experiences.

Omnichannel testing ensures a seamless and consistent user experience across multiple interaction points, such as websites, mobile apps, social media, customer support, and physical stores. It evaluates how users transition between these channels and ensures that information, functionality, and design remain cohesive.

This type of testing helps identify gaps or disruptions in the user journey, preventing frustration and improving customer engagement. Businesses use omnichannel testing to ensure that users can start an action on one channel and complete it on another without losing progress. A well-executed omnichannel strategy enhances customer satisfaction and brand trust by providing a smooth, integrated experience.