User Experience Research (UXR) Group

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FOCUS ON USABILITY, AND ENGAGEMENT

The UX Research Group (UXR) uncovers user pain points, motivations, and behaviors through interviews, surveys, and observational studies. By delivering deep user insights, we ensure that product decisions are driven by real needs, creating more intuitive and effective experiences

FIND OUT MORE

Trusted by MARKETING teams in customer-centered companies

We would especially like to thank you for the highest level of customer service, great attention and professionalism to our requests, speed and efficiency of communication. Working with UXR is very comfortable and we have always been confident that any stage of our project is under reliable control. We also thank you for solving the most complex analytical tasks.

YEVGEN MYKYTENKO

Senior Researcher in lifecell

Thanks to the UXR study, we realised that we hadn't paid enough attention to localising our product for Canada and Japan, and hadn't fully considered local features. After addressing these issues, our conversion rate increased significantly. This also strengthened the trust of our customers, as they felt the product was tailored to their specific needs and preferences

SERGE MISCHENKO

CEO in GGbet

UXr Advantages

COST EFFECTIVE SOLUTIONS

We provide cost-effective UX research solutions that deliver maximum value for your investment
TRANSPARENT RESEARCH PROCESS

You will have the opportunity to observe and participate in the study at any stage ensuring the reliability of our data
FRIENDLY ACCOUNTING

Our managers are always available to answer your questions and provide friendly support
OUT-OF-BOX THINKING

To achieve objective results, it is essential to examine the problem from multiple perspectives
THOROUGH UNDERSTANDING OF BUSINESS OBJECTIVES

We will thoroughly explore your processes and ask the right questions to identify the most effective research methods
VERSATILE, CROSS-FUNCTIONAL TEAMS WITH DIVERSE EXPERTISE

By incorporating professional marketers, sociologists, psychologists, and designers into our project teams, we can generate a broader range of hypotheses to test, leading to deeper insights and more effective solutions

four main stages of conducting UX study

Discovery

In this initial stage, researchers collect valuable insights to define project goals, user needs, and the market landscape. Methods such as stakeholder interviews, competitor analysis, and secondary research help uncover key challenges and opportunities. The objective is to pinpoint critical problems and develop well-informed hypotheses for further investigation

Research

This stage is dedicated to gathering data using a range of research methods, including user interviews, surveys, usability testing, and contextual inquiries. The objective is to gain a deep understanding of user behaviors, preferences, and pain points. These insights serve as the foundation for making informed, user-centered design decisions

Design & Ideation

n this collaborative phase, research insights are transformed into design concepts and prototypes. Workshops are held to brainstorm solutions, sketch wireframes, and develop low-fidelity prototypes. The aim is to generate and refine potential solutions that effectively address user needs while enhancing the overall user experience

Evaluation & Iteration

In the final stage, concepts are tested with users to gather feedback and observe interactions. This iterative process involves refining designs based on usability testing and user input. The goal is to enhance the overall experience and ensure the final product aligns with both user expectations and business objectives

UXR MISSION

To deliver cutting-edge solutions that produce precise strategic insights about customers for organizations that prioritize customer care

UXR VISION

Establishing the user as a crucial participant in every business decision