How to sell UX research

Stakeholder Interview: Redesign

Step 1 Get a drink of choice ☕️🍵🧉🥤🥂🥃
Step 2 Put some soft uplifting music on the background and make sure no one distracts you for the next ⏱️ 30-40 minutes
Step 3 Take one-two blocks for a single session and start writing down your thoughts ✍️

⭐ Why does this project makes sense?

What is the main problem with a current product?
What do you think can be a reason for the main problem with a current product?
What is your product mission?

⭐ Who we are creating it for?

Who are the users of the product?
Do you have an analytics? Can you give me an access?
Do you have any user research done?
What pain of our users we solve with the solution?
What is their background and demographics?
What they’ve already used in hopes to solve their problem?

⭐ What value do we provide?

What is the core value proposition of the offering?
What features do you want to implement and why?
What is the current user feedback on the features that we want to improve?
How do we stand out among out competitors?
What is your current and preferrable market position?
What is the main marketing message?
What feelings / assosiations do you want to evoke in your users?

⭐ How do we measure the success?

What is the ideal result of the UI / UX of this project?
How do you see our collaboration?
Who is my supervisor?
What business metrics you want to impact with this project?
What is the timeline and budget?

Stakeholder Interview: Startup

⭐ Why does this project makes sense?

What do we want to build?
What is the main problem with existing solutions on the market?
What is the product mission and vision?

⭐ Who we are creating it for?

Who are the users of the product?
What pain of our users we solve with the solution?
What is their background and demographics?
What they’ve already used in hopes to solve their problem?

⭐ What value do we provide?

What is the core value proposition of the offering?
What features do you want to implement and why?
How do we stand out among out competitors?
What is your preferrable market position?
What is the main marketing message?
What feelings / assosiations do you want to evoke in your users?

⭐ How do we measure the success?

What is the ideal result of the UI / UX of this project?
How do you see our collaboration?
Who is my supervisor?
What business metrics you want to impact with this project?
What is the timeline and budget?

See original templates by author Olena Horbachenko
ig @olena.go.ux li olena-horbachenko

https://olenagoux.notion.site/Stakeholder-Interview-Redesign-13e113257f3e8008a06ed9a01b57fcf7

https://olenagoux.notion.site/Stakeholder-Interview-Startup-13e113257f3e80988383f5c80eb599c5